Welcome to Joshing—a universe of crafted experiences, joyful adventures, and authentic connections. Our story began in 2020, born out of the shared need for creativity and connection during the lockdown, when we first ventured into the canned cocktail world. By 2023, we officially launched as an innovative mixology project, quickly gaining recognition with iconic releases like “Cosmic Tale®” and “Unicorn Tale®.” What started as a bold experiment has since grown into a vibrant platform bringing people together through music, movement, creative gatherings, and genuine community.
From Craft Cocktails to Curated Experiences
In our early days, we blended imagination with mixology—each can a visual story, every flavor an invitation to explore. Driven by a love of storytelling and a passion for quality, we set out not just to create beverages, but to craft adventures for our community.
As our journey unfolded, our universe grew beyond beverages, evolving into immersive experiences that spark connection and invite you into a vibrant world of fun, music, and shared possibility.
Award-Winning Cocktails
Before our evolution into experience curation, Joshing achieved industry acclaim for their quality, craftsmanship, and creativity:
- Cosmic Tale® received a Gold Medal from RTD Magazine’s tasting panel and was also honored with a Gold Medal by The Fifty Best, celebrated for its unique flavor combinations and vibrant blueberry color.
- Unicorn Tale® earned a Silver Medal from RTD Magazine and was awarded a Bronze Medal by The Fifty Best, recognized for its playful presentation and distinctive fruit-forward notes.
- Joshing’s place among The Fifty Best Ready-to-Drink Cocktails underlines our ongoing commitment to excellence and creativity in every pour.
A Universe of Music, Movement & Connection
Today, Joshing delivers crafted experiences that place vibrant live music events, energetic flow meetups, exclusive merch drops, and creative pop-ups at the heart of what we do. Our dynamic partnerships span major festivals—like Hulaween, Home Bass, and Dirty Bird —as well as creative music collectives, promoters, and visionary artists, including G-Space, Prolific, Wooks of Wall Street, and Corporate Wooks. Whether you’re drawn by the rush of a festival crowd or the intimacy of a flow meetup, Joshing sparks joy, creativity, and lasting memories everywhere we go.
A Commitment to Meaningful Impact
While our focus has shifted from beverage creation to experience curation, our values remain strong. We continue to champion sustainability and mindful participation, ensuring that every Joshing adventure—past, present, and future—supports a brighter, greener tomorrow. As proud members of 1% for the Planet, we commit a portion of our proceeds to environmental causes, helping create positive change with every experience.
Here’s to the Next Adventure
Joshing is for those who crave new experiences and connections, who seek out creativity, and who believe fun brings us together. Join us as we journey through a world of crafted experiences—from the main stage to the flow circle to the unexpected pop-up—discovering the stories, music, and playful spirit that make life extraordinary.